Perhaps you are starting a home business offering professional services. Whether you are an electrician or a proofreader, your biggest question is: “How do I make my business known?” Here are some tips from others who have faced this question. They can help you build a thriving business–right from your home.
If you run a business out of your home, consider employing members of your family. Having more employees on the books allows you to deduct the cost of their insurance premiums from your taxes. You must be able to account for the actual work they do, and provide a reasonable wage in order to avoid scrutiny from the IRS, however.
A great tip for anyone considering a home business is to carefully consider what type of workspace is truly feasible within the house itself. Because one of the main benefits of home businesses is their low overhead, it is important to utilize existing home space in an efficient manner. In this way, it will be possible to maximize workspace while maintaining the character and comfort of the home environment.
When you open for business, email everyone you know and tell them that you are ready to accept their orders. Offer an incentive to help your business get off of the ground. Encourage them to tell friends about your business. Word of mouth advertising can be extremely effective.
Set working hours. You might want to work through the night, but that will lead to burnout sooner or later. Give yourself specific times to work so you can be constant and know what to expect in your day. If work time is over at 6pm, don’t stay until 8pm. Respect yourself to obey your own boundaries.
Take breaks. Keeping a home business going can take a lot of work, and many work at home business owners work non-stop as long as they can. This is a mistake. Taking regular breaks makes you in fact more likely to have a clear head when dealing with business issues.
As with any other business venture, when building a home business you need to cultivate your inner networks. A lot of times, people under-estimate the power of networks. Identify your network of key peers and mentors with which you have built a solid relationship. This inner network can be a great source of support, direction and assistance as you are developing your home business. Remember, those in your inner network also have their own inner network; so, having an inner network of seven individual, who each have a network of seven people, imparts exponential growth to your network.
To run a home business successfully, you should strive to choose an industry where you have some background and expertise. Your industry knowledge and experience will help you in making contacts, evaluating your competition and gaining credibility among your customers. Starting a home business in an industry where you are less familiar will make many of the key tasks of starting a business much more difficult.
These tips have given you a lot of sound advice. You are probably planning your Linked-In entry and your Facebook page right now. The internet is a big help. But as these tips have shown, there are also other ways to make your business known. Diligent effort can bring you a thriving business and an important place in your community.